Tempur-Pedic Toppers

To launch the new Tempur-Pedic Toppers site, we decided to show customers how the product could be used for any sleeping occasion. We showcased the topper in a master bedroom, living room, guest room, dorm room and hotel to appeal to a wide range of key target customers and created content around each room. I directed stills and video footage to capture creative assets to be used not only on the site, but in video and digital advertisements as well. Because we were able to personally target very specific customers with the creative, the ads received some of the highest relevancy scores and ROA the brand has ever received.