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Tempur-Cloud
ART DIRECTION
Art direction for the launch of Tempur-Cloud — a new mattress innovation by Tempur-Pedic. For the first time, customers were able to get a mattress with proprietary Tempur material, delivered directly to their door in a shippable bag.
The goal was to repackage Tempur's legacy for a modern audience and establish excitement and consumer trust in an appropriate way for a modern D2C brand.
The campaign imagery and video is featured throughout the launch website and digital advertising.
ART DIRECTION
I wanted to create an eye-catching bedroom environment that felt elevated and unique in the DTC space. The Tempur-Cloud mattress is brought to life in an aspirational setting, elevating the product with a strong emphasis on comfort.
Our photography uses crisp lighting while the rooms feature varied textures and many hues of blue. The custom bedroom set uses sharp angles and structural elements to cast shadows and create additional shades on blue.
WEBSITE & MARKETING ASSETS
Working with our team of digital and UX designers I oversaw the creation of the dedicated ecommerce site as well as online advertising, canvas ads and emails.
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