Sealy: More Than Back Support

CAMPAIGN DEVELOPMENT, CREATIVE & ART DIRECTION

For their 2020 campaign, we wanted to make the Sealy brand synonymous with support—and not just back support either. We show how Sealy isn’t just there for you night after night, but through all your days too. No matter what life throws your way, your Sealy mattress is the place where you can reset, recharge, and regroup for what’s ahead. 

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I led a week-long shoot where we captured footage to be used for both brand level and product level videos for the entirety of 2020 as well as both organic and paid social.