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Absolut

ART DIRECTION

Concept and photoshoot art direction for Absolut's 2019 Holiday Campaign: #PartyWithAPurpose. This included all digital touchpoints (paid & organic social across platforms, landing page, GIPHY content, etc.), as well as an experiential partnership with SoFar Sounds, key visuals, packaging, and more.

SOCIAL MEDIA & DIGITAL ADVERTISING

I worked with designers to bring the campaign to life on the Absolut website, Instagram, Twitter, and Pinterest with a focus on holiday cocktail and recipe strategies. We even created custom GIPHY stickers.

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